SEO Expert In India | SEO Consultant In India
Startup lead generation is very difficult with limited resources available. Own a startup or small business you want to market online? Or need an SEO Consultant in India? Well, let’s establish your new startup business with the right best-proven SEO strategies.
I’m Amol Pomane from India. I am an Engineer by heart and an MBA by profession. 10 years ago, I started working on side project jobs primarily focusing on various stages of product development starting from architecture to coding (including web development). There is no clean way to gain experience than to do things the hard way. In that process, I diverge my attention to online marketing (a field where most engineers enjoy from their coding experience while experimenting their ideas with Search Engine Marketing and SEO).
In the realms of online things, where technology is the driving force for internet businesses, I become more interested in how search engines work and how search marketing drives e-commerce sales from an in-depth perspective.
On that note, I became a fully qualified SEO/SEM consultant, a Business Analyst as well as a Business Consultant. To prove my successful qualifications as an Online Marketing & SEO consultant, I’ve learned and get certifications from the following fields:
- Google Analytics Individual Qualified
- HubSpot Certified Inbound Marketing Professional
- Google AdWords Search Advertising
- Google AdWords Display Advertising
- Certified Social Media Marketer
- Certified UI/UX Consultant
Since then, I’ve worked with various small businesses and startups consulting on their businesses success ideas and online marketing strategies.
My mission as an SEO consultant in India is to help startups in their marketing and sales effort. I help them to regain control of what they’ve ventured into and how to maintain and boost their marketing & sales funnel strategies in early stages. Your startup or small business doesn’t need to be specific. I help all business niches alike since they nearly encompass the same marketing strategies.
Here are some industry niches I’ve enthusiastically worked with (and growing):
- Small IT Business
- Media Sites
- Content Sites
- Small Service Sector
More About Myself: Projects
Apart from helping startups build a strong business foundation with actionable SEO & marketing strategies, I also run a startup studio called Venture Farmers. I have an active engaging group of experts where we work on small ideas and make them big with our unique marketing approach. So far, we’ve built up the following products for different purposes:
–FieldTrack – Field Service Management App For Field Professionals
–Liddr – Find which companies are visiting your site
–Cashrub. This is as beacon based retail analytics solution company.
The Best SEO Consultant in India For Your Business
Below are some of the FAQs most startup businesses need to know before, during and after consulting an SEO consultant for small businesses. You can find more about these FAQs from my blog or case studies within this domain.
What Are The Areas You Can Help My Startup With?
It depends. But primarily, I can help you in the following areas:
- SEO/SEM consulting
- Product consulting
- Brand strategy
- Marketing strategy
- Sales Strategy
- Setting up Business in the USA
And that’s not the end. After understanding your business structure, goals and the current position in regards to SEO, I then figure out how we can work together to build a strong actionable strategy that keeps your business up and running.
What Is SEO And Why It’s Important For Your Business:
Being one of the top SEO consultants in India, I know how it is when it comes to niche competition for keywords and content strategy tailored towards search engines and customers. It’s challenging sometimes to balance the two. You may be a good copywriter but have little knowledge on how to optimize it for search engines. Or your startup needs content strategy formulation and site architecture so lovely for Google crawlers to crawl and index with no barriers whatsoever.
That’s where search engine optimization comes in. It’s strategically organizing your startup business in the realms of the online sphere where customers/users and search engines matters. It’s where startup goals are determined by SEO and how far you can progress satisfying your target prospects.
SEO has no secrets. It’s how clearly your content and marketing strategies comply with search engines and the authority you’ve bestowed your domain within your startup niche. By understanding how best you can leverage the Google white hat SEO/SEM guidelines, then your entrepreneurial startup business wouldn’t be a kind of challenge when it comes to marketing.
Why Are You Helping Startups?
A very good question. Startups are the next big companies if progressed along with good business model and actionable marketing strategies. Most startups come and disappear because of poor marketing structure and business goals.
That shouldn’t be the case. I help these startups have a strong foundation in their online marketing ventures and instill them into actionable marketing ideas to especially those startups who’re dreaming big about the future of their startup. In simple terms, I help them achieve what they want. Consider me a ROCKET to your space journey. I help you till you reach the next orbit.
That’s marvellous. Right?
How About The Big Stable Companies, Would You Help Them?
Unfortunately, NO. We are not made for each other. There are quite a few companies who offer better SEO/SEM agency services for big companies. But wait. How big and stable is your company? Let’s talk.
Why Your Business Needs An SEO Expert?
It’s not a must to have an SEO consultant if you’ve got the required SEO skills to boost and marketize your business. But I can say it’s wise to consult an SEO expert to effectively rank your business on the first page of SERPs and social marketing.
SEO is most costly and time-consuming strategy for any business. It’s not a day-task to rank your startup with selected focus keywords and even to convert visitors into customers. All this requires an SEO expert with sales funnels optimization techniques.
You’ll need someone very good at doing the right optimization for your business. Not a person who destroys your awesome startup on petty but serious black hat SEO. You need a person who understands SEO properly, should be good at technical things and know your business very well. You need SEO expert to quickly get your low hanging fruits, rank for low competition, long tail keywords and see how visitors are reacting to your site. Also, you need an SEO consultant to consult the process properly and guide you with basic SEO expectation as your startup business grow.
It’s not hard to outsource someone who has done this working within your industry, who knows your business process and can rank your site quickly with effective strategies (though it may take time depending on the state of the site in relation to search engines). This way you can focus on your core business marketing activities complimenting SEO activities.
How Long Does It Take To Get SEO Results?
I have often come across this question whenever I talk to any startup or small business about their SEO needs. Most of the businesses think you can rank pretty much for any keywords within 3 months, I would recommend you to stay away from these promises. Search Ranking depends on many factors like:
- Keyword Competition
- Sites Domain Authority
- Sites On-Page Score
- Social Score
- Mobile Friendliness
- Quality Backlinks
- Citation etc.
If most of the basic SEO things are done rightly, then it totally depends on the keyword competition (this is very important). If you’re selecting the long tail keywords then you will get ranks quickly and then slowly you can optimize the site for root keywords.
Imagine the whole process of optimizing and running various campaigns and doing all other stuff for 2-3 keywords. If these strategies don’t bring the quality traffic then your efforts are wasted. Be careful what you are selecting as keywords. Identify which keywords are mostly used by your target audience.
What Is The Best Advice For Small Businesses Or Startups For SEO?
If you ask me honestly, I’d say “don’t keep this as a primary lead generation strategy for your business.”
It takes time and also lots of efforts to get something to rank on Google’s first page (SERPs) and attract high traffic to your startup. As an SEO consultant in India, I have worked with many small businesses and startups. I have often consulted for their entire lead generation process.
When I see an industry, I quickly analyze its target market and audience. If your audience hangs out more on Facebook then it is not wise spending too much of efforts on Google and getting traffic there. You can directly go to Facebook and run ads and get quick results. You have to choose your marketing mix very carefully, analyze everything, check your target audience, competition, demographics of your customer, cost of advertising, cost of sale etc. then make proper marketing decisions. Ideally, SEO should be your secondary channel for lead generation for the first couple of years of business and when you get enough authority in the market shift more focus on it.
“SEO is a lengthy process, it takes time and efforts. It does not give immediate result but in the long run, this is the best marketing strategy to grow your business. Its steady, shorter sales cycle, low cost per acquisition.”
SEO vs Adwords? Which one is better?
Most of the time we come across this decision whether to invest in paid campaigns or do the organic activities. In my opinion, both will be equal. It depends on the industry you are in. e.g. if you are in e-commerce industry then SEO will be a wrong choice because you may already have lots of competition from big players and again AdWords will be costly too. But still, you can survive with AdWords by targeting long tail keywords and other effective SEO strategies attracting traffic with more promotions etc.
|Its Free||Its Paid|
|Results take time||Results are almost immediate|
|Not scalable easily||Scalable|
|Acquisition cost is low||Acquisition cost if high|
|Can not restrict by Geography||You can run ads with area or city also|
|Need technical expertise||No need for technical expertise|
You can read more about the detailed difference here
If you are a startup then I recommend that you go ahead with AdWords immediately and then try the market, see which keywords work for you and how users are reacting to the product/service.
SEO Traffic Case Study
We’ve worked in many different industries as an SEO consultant in India and beyond for their lead generation. As SEO consultants, our duty is to assess the site properly and see which areas of your site business need an immediate attention. We quickly fix them and then measure the results.
Here, I will show you one case study we did for a client from the music industry. The client has good content for music, artists etc.
The site had excellent content with a decent domain authority (since it was old). We quickly fixed the metas, revamped the content score for keywords, made the site mobile friendly and then did one social campaign to boost the social signals. You can see the results below.
For keywords we take a specialty in running various experiments, it’s like R&D house where developers are working on many growth hacking techniques to rank the site steadily.
With that said, I have helped many other small businesses as an SEO consultant in India to get their sites ranked higher in SERPs with amazing organic traffic.
Should I Stop SEO When I Get Ranks?
This is a mistake most of the businesses make when they outsource their SEO to SEO consultants, Experts or SEO freelancers. When they get the ranks, they think the job is done. No, that’s not the case. Getting ranks is easy but keeping them is very difficult. So, your task actually increases when you get the ranks. You need to analyze your site visitors by checking how they are interacting with what you offer. Are they trying to contact you? Which section of the page do you get high traffic? Do you convert visitors to buyers or subscriber? If you don’t get leads or ranks, then there is something wrong with the site architecture/coding, content or keyword selection.
After getting good ranking on SERPs, keep doing the actionable SEO activities, add more keywords to your plan, and optimize the site for better quality traffic. So, I would advise you keep going and increasing the breadth of your marketing activities. Don’t stop after the rankings.
Do you need an SEO consultant in India or anywhere else across the globe? Great. I’m here to help you take your small business or startup to the next level. Let’s talk.
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