It’s the dream of most website owners to rank their brands in Google’s Top search results for their keywords. How can you achieve this without building backlinks?
Performing the techniques is not that easy…it’s tiresome and most of them give up. SEO isn’t a week results but it takes time and more time to get the ultimate results.
Of various SEO techniques, links are still the most important ranking factor. By the way, Google is all about links (maybe).
How does Google analyze sites without building backlinks?
This article isn’t about building backlinks. Google is a super search engine and it relies on several factors to rank a site with the user intent keyword. Don’t worry about building backlinks, I’m going to show you the very best strategies you can use to rank higher your keyword in search engines without investing on backlinks.
Before getting started
SEO is can be ineffective if your site doesn’t have a strong foundation. Massive traffic is based on the quality of your content. It’s about copywriting strategies.
You can’t optimize low-quality content that doesn’t satisfy your audience. Low-quality content has low chances of ranking higher in SERPs.
The first way to build a strong foundation is to use rich snippets optimization in your content. Rich snippets are pieces of markup that appear under the title/headline links on SERPs: something like this:
These snippets are designed to give your target users understand exactly what they will get from a particular site.
Understanding the user intent is important when it comes to search engines. Google search algorithm is configured to work best by understanding the user intent in its search query. To better satisfy a user intent, Google creates rich snippets for a particular page based on their search term. Optimized pages that meet user intent are ranked higher which increases traffic to your site.
Satisfaction is number one Google concern in SERPs. This means your SEO ranking strategies must incline to user’s satisfaction.
This reduces what’s called pogosticking.
Pogosticking? What the name!
Simply put, it’s what the user does when your site doesn’t meet their needs – they return to SERPs.
Neil Patel defines Pogosticking as:
“— where the user is jumping back and forth between the SERPs and content pages, because their needs haven’t been met.”
Cyrus Shepard too explains Pogosticking with this illustration:
Reducing the effect of Pogosticking by satisfying your visitors with the right content increases your search ranking and site traffic.
Well. Let’s dive into our main topic now:
Techniques to boost your site traffic without building backlinks.
We’ll stick to the most important proven ways you can leverage to increase your site traffic through search traffic without even lifting a hand to build backlinks.
Write about the latest news in your niche.
Every niche has the latest news. Even discoveries emerging from your niche. Strategically blogging about what’s latest in your niche improves your search traffic and rankings.
Can it be breaking news?
News-like content has high click rate. What if you’re one of the first sites to write about the latest topic? Definitely, authority sites will want to link back to your news post which in turn increases site traffic.
For example, when you search anything related to SEO, you’ll definitely find domains like Moz, SEJ, SEL, SEW, NeilPatel, Backlinko, etc on top of SERPs.
These sites build themselves to be authority sites in SEO, SEM and related niche topics while being at the forefront in all the latest news updates.
The Verge is also at the forefront in exploring technology related while dailymail is well known in Latest News, Pictures and Videos.
You need to keep your ear to the ground in the latest engaging news. You’ve to be current and help your prospects know the latest information in your niche. Provide solid analysis that hasn’t been discovered yet in details (in-depth).
Finding niche’s latest breaking news
It depends mostly on your niche category. Bu the same rule applies. Visit those big news authority sites and see what they’re writing about. For example, it can be in search engines optimizations news site.
What’s the science of using these top niche sites? The trick is to get a headline with the most likely to attract more traffic then craft that title into a more engaging, compelling and unique.
See this example from Nail Patel:
This strategy works for all niches with their competitors delivering latest breaking news for their audience. Grasp them, do more research on it, write high-quality in-depth content and optimize it with SEO strategies. You’ll discover that your page is ranked high in SERPs even without backlinks.
The power of infographics
This is the presentation of data or information in visual approach. They are the most effective yet powerful technique you can use to get more shares, views, likes, or retweets. They generate massive traffic. Use infographics to engage visitors & entice clicks for a better CTR.
High-quality and helpful infographic makes people want to link to it.
Clearly designed, interesting, informative infographic takes your site traffic to the next level. Just like in social media, images and infographics work more than pure content.
Infographics carry visuals that the mind processes faster than content. Our brain process visuals 60,000 times faster than text and makes up 93% of all human communication. Integrating it into your marketing or content plan increases CTR. Backlinko’s on-page SEO article has an engaging infographic that has led to 3500+ tweets and 4600+ likes.
In-depth top list posts are popular
Organized top lists articles can improve your search engine traffic and ranking especially when you make them in-depth while using data-driven facts to explain your lists.
Here is how to write about it;
Write a title with the total sum of your lists.
List articles with odd numbers work best than even numbers according to the Guardian survey of 44,000 respondents.
Consider also to go beyond only keywords in your research. Search engines algorithms have been going through major updates to better understand the user intent in their search query. What is it that they want? Which site has the best user satisfying content based on user search query?
User intent varies from informational, intent to buy, core product interest and much more. For example, if your brand is selling a product or service, this means you have to include buying user intent (i.e. “Buy”) in your search keywords and headlines.
Consider this approach: take a keyword like “Amazon Kindle e-readers reviews” then turn it into a top-list article like this:
This approach improves your search traffic and ranking since you’ll attract more clicks to your post.
Embed relevant SlideShare presentations, viral videos, illustrative images, graphics, Meme and more into your content. You’ll definitely attract massive traffic to your resource without backlinks.
Don’t forget the power of Linking out to authority sites in your content. When you drive traffic to those authority sites, there are indirect ways search engines use to improve your site. Link out to your internal pages effectively boost your ranking in search engines. Wikipedia does this effectively in their pages and it gets ranked higher on search results pages.
Upgrade online Existing Content to Build Your latest List
Older content can be revived with updated research news. Most successful blogs do this by revisiting older posts and rewriting it afresh with latest strategies to make it lively.
Steps to increase keyword traffic with updated lists:
- Use search engines like Google to find oldest post titles in your niche that you think you can add value. For example:
- Perform a research for current information with a target keyword that’s easy to be ranked in search engines. Your final copy should fill gaps that were left uncovered, including new data to make it easy for Google to understand the intensity of your post.
- And most importantly, graft your headlines like there would never be another headline like yours. Make it traffic-driven and use a call to action intent for better conversion. Use this tips to write a better headline:
Other strategies you can use to improve site traffic without building backlinks include:
- Optimizing site speed– primarily for user satisfaction and search engine ranking.
- Performing On-page SEO
- Use Google + share good content regularly and often for your audience to reach you through Google search.
- Smartphone SEO– configure your site to meet Google’s mobile-friendly recommendations. Make your site responsive.
Though building backlinks are among the search engines highest ranking factors, you can improve your search traffic more effectively without building backlinks by using all of the above techniques. It’s working and it has helped many webmasters get their blogs on the top search engine results pages. When leveraging all these strategies, make your content keyword unique while including the user intent in your headlines. On-page SEO still rules the game but ensure you answer all the user intent by satisfying them with a reason why they visited your site. Make them your daily audience while encouraging them to spread the word.