One-Page site SEO is a new search engine strategy where webmasters should take concern when implementing one-page websites.
There is rising number of one-page websites. Most of these sites are companies which have chosen the brand themselves with one-page design site over elaborate multi-page sites to meet their business needs.
One-page site in most cases has a menu bar on top where it’s linked to a section of that page content by scrolling up or down. The menu acts as a navigation for the user to scroll to a particular content section.
That means these sites are trendy and definitely looks fancy and most companies in any industry niche are opting the one-page sites over multi-page site design.
With this structure of leveraging the one-page sites, there are concerns whether it’s being impacted by Google. Yes, Could it be affected by search engines? Are there some serious drawbacks like SEO affecting the one-page sites?
Search engines use a lot of factors to rank a site. In most cases, it’s simple for crawlers to access a multi-page site and determine its ranking philosophy, unlike one-page site that you wish to optimize for search engines.
And as for you, should you choose multi-page site over the one-page site? What are the one-page SEO pros and cons you should know before implementing the one-page site?
Great. The answers are discussed herein details and at the end, you’ll have a clear decision.
One-page Site SEO – is it best for your business?
Obviously, the first thing to ask yourself is whether one-page websites good for SEO. The simple answer is NO.
Webmasters have different views on how effective one-page site in regards to search engines. If your brand has no regard to being ranked on search engines (in order to drive a lot of traffic), then SEO should be your concern and it’ll be perfect for your online product or service.
As to our question, it’s very hard to optimize one-page site SEO especially if you’re relying on search traffic to drive more clients/visitors to your business. Since search relies on key terms (keywords), you’ll not have enough content to target a wide range of topics and keywords for your one-page site SEO.
That means you’ll have to switch to a multi-page site in order to optimize your brand topics and keywords in order to drive more traffic to your brands’ products or service.
With that said, one-page sites have some advantages over multi-page sites as mentioned below:
Advantages of One-Page site SEO
- Cheap and faster to create and maintain: it doesn’t require much of the resources and since its one-page site, it’s faster to implement.
- One-page sites have better UX and Improved user engagement: simply because there is no complicated navigation structure and easy to adapt to mobile because their design is cheap. Moreover, there are great themes which are highly one-page SEO optimized and are responsive to both mobile, tablet and desktop devices.
Another win advantage to the one-page site is its scrolling ability over clicking on mobile devices. Our young generation guys are faster and prefer scrolling around instead of clicking and waiting for the content to load…
This works pretty well especially when the navigation menu is fixed at the top or optimized for better UI.
- Easier to tell a story with a potential for higher conversion rates: This is especially if your one-page site design is structured well. Your brand information can be organized to flow one after the other as compared to a multi-page site. When your conversion funnel is strategically leveraged in one place (single-page), there are higher conversion rates since the conversion process runs effectively and faster compared to a multi-page website.
- One-Page Websites Can Provide Higher Page Authority through backlinks that point to the main URL.
Yes, and there are some negative effects too:
- The SEO is majorly affected;
- Page load time is a major drawback especially when the page has many contents;
- Content on Single Page Sites Lacks Detail;
- What if you have a lot of content to share? Especially from various topics? Can you share it all on a single page site?
- Not very shareable especially specific elements on your one-page site;
- Hard to analyze what works though you can use Google Analytics to track goals or Hotjar to track metrics like scroll depth of your visitors.
With the information above, you can still optimize your one-page site SEO friendly if you’ve opted to use it in your business.
One-page site SEO friendly – What works best
Like any other site optimizations, one-page entails the same SEO however with a little twist. Here is what you need to know and perform in your on-site SEO for better user experience and Google ranking.
- Keyword Planning and Mapping
Do research your keywords thoroughly. This is because you have no space and contents to use long-tail keywords as well as not being able to fit all your brands/content relevant keywords into your limited content.
Due to that, you’ll have to pick the most relevant (best) keywords for your one-page site SEO.
Having selected the very best keywords, group them thematically and map them to your content. This can be a bit challenging but with quality content on your page, there is a more chance that your site will be ranked higher in search engines.
Your keywords may vary distinctively depending on the page section (keywords can be for pricing, service, product types and more) and by mixing these keywords together makes your content irrelevant to search engines.
With that, the best way is to create sections of your keywords using DIV’s with relevant content supporting your group of keywords.
Here is an image illustration of this concept – from link-assistant.com:
- Structuring and optimizing your content
This is the very important part of one-page site SEO. Since you’ll separate each content into sections, there is a need to distinguish these sections and optimize it for search engines (crawlers).
The first step to go is to separate by wrapping each content section with different HTML <div>
Then create a heading for each div section using H1 tag. Although it’s not recommended to use more than one H1 tag in a page content, one-page site SEO can be used to indicate a separation in content sections.
Google Webmasters YouTube channel by Google software engineer Matt Cutts has a very clear explanation on using more than one H1 on a page.
Great. It’s now time to effectively optimize each section for your very best keywords. The best strategy here is to include these keywords in every H1 tag, image alt tags, the content sections, and in your HTML <div> ID (although this has no influence on SEO it’s important when optimizing your anchor URLs).
- Creating anchor links
Since you are relying on one-page site SEO, it’s good to wisely implement anchor links which the user can use to easily navigate through the page elements or sections of the site content.
These links can be leveraged to incorporate keywords into it for one-page keyword optimization. You only need to create your anchor links to drive users to your keyword-optimized <div> IDs. Simple. Right?
One word to keep it in mind while performing anchor links: – the anchor text must be meaningful and natural to the section content.
- Building Backlinks: Seek Authority
Since your one-page site doesn’t have a lot of content to optimize for search engines, the best way to attract more traffic is through building backlinks and leveraging social connects.
Search engines rely heavily on backlinks to establish the authority of your brand. Building quality relationships with high authority sites can boost your site ranking on search engines.
You can use tools like SEO PowerSuit Link Assistant to build backlinks.
- Optimize One-Page Speed
Speed is another Google ranking factor. Un-optimized site page speed affects both your user experience and search engines. Since your one-page site may contain a lot of content with infographics or images tend to make your site respond slowly.
Make sure your site dynamically load content “lazy load” as the user scrolls or navigate through your one-page site. This approach is less taxing on the server and ultimately provides a better UX especially on smartphones devices.
What else? Leveraging all the SEO strategies including the above special one-page site SEO techniques will improve your site UX and better search engine rankings.